How Did Whitney Wolfe Herd Become The World’s Youngest Self-Made Female Billionaire?
Nine years ago, Whitney had just joined Hatch Labs, an incubator based in New York and became involved with a startup called Cardify which is focused on exchanging contact information faster. After this project was abandoned, she co-founded Tinder and became the VP of Marketing. Did you know she came up with the name and logo?
She left the company in 2014 due to growing tensions with other company executives and didn’t want to work on another dating app. However after a few words of encouragement from Andrey Andreev, founder of MagicLab and Badoo, she moved to Texas where she founded Bumble, a female-focused dating app. Within three years, the app had gained over 22 million registered users and was anticipating tremendous growth.
Bumble’s basic mechanisms are similar to those of Tinder but the primary difference is that Bumble aims to empower women by giving them the power to make contact first and challenges “archaic gender dynamics and old-fashioned traditions that still ruled the dating world." It has become a crusader against misogyny and has been extremely popular in college campuses, particularly in the US.
Recently, Bumble filed for IPO on Nasdaq and was valued at an eye-watering $13 billion with Whitney’s net worth being around the $1.5 billion mark. An amazing feat to witness!