1. Sincerity

The music market is heavily saturated these days and the best way to attract potential fans is to be authentic and speak about your life’s experiences that are hopefully relatable. Every single song I have released comes directly from the heart and captures the exact emotions and thoughts I was feeling at the time. This maybe one of the reasons why my listeners kept re-listening to my tracks and how I was discovered.

2. Breadth

When releasing my songs, I made sure to use a distributor (DistroKid) which would send out to almost every single music streaming service in the world. I also added my song to other popular websites such as SoundCloud and Audiomack to essentially ‘cast my net as wide as possible’ and get maximum market exposure for a pretty low price.

3. Reddit

I regularly promote my music on various subreddits (e.g. makinghiphop, newmusic) to attract and engage with music fans on Reddit. A super valuable resource to get constructive feedback and collaborate with other artists/producers.

4. Playlists

It’s super important that you proactively send your latest and best music to Spotify playlists out there. Some of the popular ones can have over 100k followers and will result in an instant boost to your audience and listening stats. But remember that getting on one of the more playlists can be next to impossible so start small and work your way up as you grow.




Tech Enthusiast | Entrepreneur | Music Artist | MEng @ Cambridge

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Akhil Sonthi

Akhil Sonthi

Tech Enthusiast | Entrepreneur | Music Artist | MEng @ Cambridge

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