Where Did Apple Go Wrong With Their New Headphones?

Before I continue, I just want to say that I’m a huge Apple fan and think branching out into the area of over-ear headphones (RIP Beats) was a good move by Apple. But for a few reasons, this product is not as ‘perfect’ as anticipated…

1. Price

These headphones are way more expensive than mid-range competition from Sennheiser, Bower and Wilkins…